A former Warner Bros. executive is putting words in other people’s mouths. No, I mean that in a good way.

Eric Frankel, a 28-year veteran and former president of Warner Bros., has launched a digital media company that creates those highly personalized, user-customized celebrity voices you hear when you expect your friend to answer the phone but instead get his machine.

So we’re imagining a Ricky Ricardo voice screaming out, “Lucy, get the door!” when you ring the front bell of the Brentwood home that Frankel and his wife, Juli, have listed at $6.15 million. But we’re just speculating, mind you.

StarGreetz, Frankel’s new company, provides original scripted recorded content that is customized with names, locations, hobbies, relationships and countless other variables that make you think you are listening to Sean Penn or Miley Cyrus speak for someone. Clients can choose the celebrity, pick the words and the rest is, well, very Hollywoodesqe. You can have your favorite sports hero or movie idol greet callers on your voicemail or e-video cards.

Frankel headed Warner Bros.’ domestic cable distribution division and is considered a leading new technologies and marketing executive with experience in programming, video-on-demand, pay TV, basic cable, network TV, mobile and the Internet. He is a principal in Delhi Entertainment, which recently acquired the rights to the Evel Knievel brand and licensed a reality series to IMG World, one of the industry’s largest sports reality production companies.

The 5,818-square-foot home the Frankels are selling was built in 1927, and has five bedrooms and seven bathrooms. The estate combines 1920s charm with architectural chic on a large gated lot. There is a chef’s kitchen, family room, four fireplaces, custom lighting, three surround-sound systems (because one can’t possibly be enough), and a newly installed pool and pool house.

Mary Beth Woods of Coldwell Banker Residential Brokerage in Brentwood is the listing agent for the home.

Shampoo Malibu

This is a listing that makes my hair stand on end. But quite likely, Paula Kent Meehan has just the product to calm my strands down. Kent Meehan, co-founder of Redken hair care products, and a principal behind any number of other entrepreneurial ventures and investments, just listed her Malibu beachfront compound for about $40 million.

Kent Meehan spent the bulk of her career building the beauty products company that bears her name – or at least part of her name. Partner Jheri Redding is the other half. Kent Meehan was named to the list of top 50 women business owners by Working Woman Magazine.

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