Walt Disney Co. has created what it believes is a first-of-its-kind application allowing Facebook users to buy tickets to “Toy Story 3” without leaving the social-networking site and while, at the same time, prodding their friends to come along.
The application, called Disney Tickets Together, could transform how Hollywood sells movie tickets by interweaving purchases with the powerful forces of social networking. When you buy a ticket through Disney’s application, for instance, it alerts your Facebook friends and prompts you to invite them to buy tickets of their own.
Disney quietly introduced the service on May 26 with a simple post on the site’s official “Toy Story 3” page, which has over 732,000 fans. Disney Tickets Together, which has been in development for months, works in conjunction with ticket-buying sites like Fandango.com and covers the majority of movie theaters in North America, Facebook receives no cut of the ticket sales but does, in theory, get more eyeballs on its site.
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