Cherokee Signs Swimwear Licensing Agreement

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Cherokee Inc. on Wednesday said Blue By Yoo will make women’s, junior’s and girl’s swimwear for Cherokee’s Sideout brand.

Jay Kester, executive vice president of marketing for the Van Nuys licensing and brand management company, said Blue By Yoo would be a key addition to its wholesale network for beach-related products. Blue By Yoo is based in Santa Fe Springs and has several factories in China and Southeast Asia.

“The Sideout brand has a clean and marketable heritage and is synonymous with a California active lifestyle,” Blue By Yoo Chief Executive Ron Yoo said. “We believe Sideout will be a significant part of our swimwear business and look forward to collaborating with (Cherokee) on this project.”

The companies did not say when the first products under the deal would appear on store shelves.

Cherokee’s shares were down 2 cents, or less than 1 percent, to $18.39 in midday trading on the Nasdaq.

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