Jordan Landes-Brenman and Kelly LaRussa met three years ago while working at Red Light PR in Hollywood. They’re now running Haute House PR & Marketing in Sherman Oaks, a new PR agency catering to L.A.’s fashion industry.
The fledgling agency has signed up 14 clients since opening in the summer, mostly small fashion houses in Los Angeles. Local clients include Mike Lane Jeans, Leyendecker, Bumboo and Anu by Natural. Other clients hail from New York, Paris and Australia.
“A lot of PR firms aren’t willing to work with emerging brands,” Landes-Brenman told the Business Journal. “Also, our rates are a bit more affordable than what other agencies are charging right now.”
The firm’s forte is putting clients’ clothes on celebrities. Landes-Brenman and LaRussa, both 27, have compiled a list of Hollywood agents, executives and publicists who can get their clients’ products in the hands of Hollywood A-listers.
In addition to celebrity placement, Haute House works extensively on staging fashion events and getting them covered by tabloids, lifestyle magazines and the trade press in Los Angeles and New York.
The agency, which now has three employees plus the founders, is preparing to move to Hollywood offices in the next few months, Landes-Brenman said, in order to be at the center of the celebrity world.
JMPR Public Relations has a new client with an old story – very, very old.
The Woodland Hills agency will manage media relations for Mummies of the World, a traveling attraction produced by American Exhibitions Inc. in Boca Raton, Fla. The museum-quality exhibit will show that mummification was practiced more widely than just in Egypt, where it began 3,000 years ago.
JMPR will illustrate the history of mummification through numerous historical and scientific stories about the specimens in the exhibit, which will come from all parts of the world and various time periods.
Mummy promotion represents a new challenge for JMPR, which has specialized in luxury automotive accounts. Its clients include Petersen Automotive Museum on the Miracle Mile, the Mullin Automotive Museum (formerly the Chandler Museum) in Oxnard, Bentley Motors, Bugatti Automobiles and Airstream.
Createasphere, a Burbank company that produces annual entertainment technology conferences of the same name in Los Angeles and New York, will be marketing two similar conferences in India.
The company will try to convince its current attendees to add the Indian shows to their schedules. On Jan. 21 Createasphere’s parent company, Diversified Communications in Portland, Maine, announced it had purchased four Indian conferences from Infocast Systems. Two of the conferences, Palm Expo and Cinema India Expo, will be marketed by Createasphere.
“Createasphere shares an audience and expertise with the Palm and Cinema India expos,” Nancy Hasselback, chief executive of Diversified Communications, said in a statement. “Content creators, manufacturers, technologists and communicators are part of the scene in these events, whether in Mumbai, Los Angeles, or Manhattan.”
Former KNBC-TV news anchor Tracie Savage has launched Tracie Savage Communications in Beverly Hills to provide executives with media interview and public speaking training.
For the last eight years, Savage worked as an announcer on KFWB-AM (980). Before that, she was an on-screen journalist for KNBC and KCAL, following a career as a child actress. She took center stage briefly when O.J. Simpson was accused of murdering his ex-wife. (Simpson was acquitted in the criminal case, but found guilty in a later civil case.) Savage was called as a witness in the criminal case but refused to divulge her sources under questioning.
“I know firsthand what it feels like to have the entire world analyzing everything you say and do,” Savage said in a statement. “I hope to use my lifelong on-camera experiences to help companies and individuals deal with their own crises in the most effective manner possible.”
Agencies & Accounts
Carl Terzian Associates will handle community outreach for International Stem Cell Corp., an Oceanside company that has developed new lines of human stem cells. Terzian has another new client in Thomas Safran & Associates, a builder of affordable housing based in West Los Angeles. … The Los Angeles office of Catapult Action-Based Marketing, a retail promotion agency, has won the Del Monte tomato products account. … Blaine Group in Beverly Hills will schedule a national radio tour for Dr. Sheldon H. Kardener to promote his book, “Breaking Free: How Chains From Childhood Keep Us From What We Want.” … MPRm Public Relations on the Miracle Mile, has hired Todd Greene as vice president of digital media. Greene will deliver marketing strategies to clients in the entertainment and technology industries. Prior to joining mPRm, Greene worked as director of digital marketing for Pulsar Advertising in Beverly Hills, where he developed campaigns for Universal Studios, Walt Disney Co., Fox Studios, Nestle, Mattel and Coca-Cola.
Staff reporter Joel Russell can be reached at email@example.com or at (323) 549-5225, ext. 237.
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