Pai said Ixia’s business took off from 2003 to 2005, when Cisco and other network providers were churning out new products. During that time, Ixia reported annual sales growth of 30 percent to 38 percent. The company’s stock jumped more than 1,000 percent to $21.67. But since then, Ixia has experienced some “disappointing” quarters.
“The most significant challenge for them has always been: When there’s no product cycle, how do you keep the company going in between?” he said. “How do you manage the business and keep it profitable for a period when you don’t have a product that’s in high demand?”
Atul Bhatnagar, Ixia’s chief executive, told the Business Journal that the company’s strategy has changed.
“In the last three years, we have diversified the company, both geographically and in terms of getting into other market segments,” Bhatnagar said. “So, for us, I think the cycle now is different.”
Ixia has ramped up its business overseas, especially in Asia where companies and governments are investing millions of dollars in network and technology upgrades. Three years ago, about 35 percent of Ixia’s business came from international markets; now, it’s 50 percent.
The push overseas means even when business is light in the United States, Ixia can still generate sales in nations such as China and India that are on different development tracks.
Bhatnagar also said Ixia has been pouring money into research and building sophisticated instruments that can run more complex simulations. Ixia’s new devices could, for instance, simulate what network traffic would look like if every user was streaming videos online or playing video games.
“Users are doing different things than they were doing three years back,” Bhatnagar said. “And that puts more stress on the network. We have to show, realistically, what the end users are doing right now.”
In addition to updating its technology, the company has placed a bet on two large acquisitions. In June, the company bought Catapult Communications Corp., a Silicon Valley company that builds devices to test wireless networks, for an estimated $105 million.
About five months later, Ixia bought N2X Data Networks, the No. 3 provider of IP test devices. That deal was valued at $44 million.
The company's recent acquisitions helped boost revenue in the fourth quarter by 26 percent compared with the same period last year. Nevertheless, losses deepened: In the fourth quarter, Ixia reported a loss of $31 million, compared with a loss of $18 million a year earlier. The deeper losses stemmed from a $25 million tax expense. Declines in net income during previous quarters resulted from stock-based compensation and one-time costs related to its acquisitions, executives said.
Ixia executives expect the company will eventually report $40 million to $50 million in annual revenue from Catapult and $35 million to $45 million from N2X. The acquisitions served a dual purpose: They eliminated competition, and the purchase of Catapult helped Ixia build its wireless testing division.
But the acquisitions also drained Ixia’s reserves: At the end of 2008, the company had $192 million in cash; a year later, that had fallen to $15 million, although it has zero debt.
As a result, Bhatnagar said Ixia was unlikely to make another acquisition in the near future. Instead, the company will focus on integrating Catapult and N2X into its operations, turning out new products, and getting its business back to prerecession levels.
“Near term, our focus is on execution,” he said.
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