Walt Disney Co.'s romance with Marvel Entertainment began last February when Disney Chief Executive Bob Iger first brought up the idea of an acquisition during an otherwise innocuous business meeting with Marvel film chief David Maisel.
In June, Iger made his intentions clear and the two companies embarked on a nearly three-month-long series of negotiations that involved four in-person meetings, numerous phone discussions and an intense back-and-forth over price that culminated in the $4-billion deal announced Aug. 31.
The timeline of the negotiations that led to the acquisition, along with other details of the agreement, were disclosed in a regulatory filing from Disney that led with its public offer of up to $2.12 billion in stock to help fund the deal.
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