The following observation may sound strange, but it’s important to TV Guide Online’s general manager, Paul Greenberg: Don’t confuse TV Guide the magazine with TVGuide.com, the website he runs.

The prime-time television season that begins this month is the first in which the two TV Guides are entirely separate. A series of deals last winter sent the print publication to investment firm OpenGate Capital. Santa Monica film and TV company Lionsgate picked up the Web operation as well as cable’s TV Guide Network.

Now Greenberg is eager to show that TVGuide.com has a vibrant future, even as the magazine introduced in 1953 looks back wistfully at its glory days. The website blends listings, news, social networking, video and other features to appeal to a new generation of people who relate to TV in novel ways.

“We’ve basically taken the TV Guide brand and turned it digital for a whole new audience,” he says.

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