Deckers Outdoor Corp. on Friday said it appointed Thomas A. George as chief financial officer, effective immediately.

The Goleta maker of Teva, UGG and other trendy casual shoe brands said George has more than 30 years experience in corporate finance and most recently served as CFO at Ophthonix Inc. He earlier was CFO at Oakley Inc., now a division of Luxottica Group S.p.A., and has experience in establishing a global infrastructure to support international expansion.

“Tom is joining Deckers during an important time in the development of the company and I am confident he will be an invaluable asset as we look to increase our domestic penetration and expand our presence overseas,” Chief Executive Angel Martinez said in a statement.

George replaces Thomas Hillebrandt, who resigned from Deckers in March to pursue other opportunities.

Shares of Deckers were up $2.40, or 3.5 percent, to $70.36 in midday trading on the Nasdaq.