A Warner Bros executive guiding "Harry Potter's" box office magic will be taking control of Superman as well, the Hollywood studio said on Wednesday in a shake-up of its DC Comics brand.

In its reorganization of DC Comics, Warner Bros changed the division's name to DC Entertainment Inc and named movie executive Diane Nelson as president of the unit, with the goal of using DC's characters across film, television, video games and consumer products, Warner Bros said.

While Warner's move has been long rumored in Hollywood, it comes just a week after Walt Disney Co. agreed to acquire Marvel for $4 billion. Warner is hoping Nelson will be able to duplicate Harry Potter's amazing track record with DC's rich library of characters across movies, television, video games, the Web and consumer products.


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