The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.
At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an expensive and ambitious floor-to-ceiling reboot of its 340 stores in the United States and Europe , as well as opening new ones, including a potential flagship in Times Square.
Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain's traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities.
The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result.
& #8226; Read the full New York Times story.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Retail Trends, Downtown’s Future Align
- Disney Ramps Up Plans for ‘Interactive’ Retail Stores
- Marketing Exec Serves Up Solutions at Yogurt Chain
- Disney, Tokyo Firm Team on Mall
- Some Local Stores Willing to Give Until It Hurts
- Iger and Disney Did Great Jobs, Shareholders Say
- Wanda Group to Compete with Disney in China
- A Bracelet Meant to Build Loyalty at Disney Parks