Summit Strategy Avoids Temptations

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When Summit Entertainment hit it big with “Twilight,” it followed up almost immediately with plans for three more films based on the Stephenie Meyer novels, with the sequels seen as a good bet for a B.O. windfall.

But even amid its heavy investment in the teen-friendly saga, Summit is trying to avoid the temptation to turn its slate into all vampires, all the time.

The mini-studio is sticking to its original strategy of releasing and distributing 10-12 films per year, including eight inhouse productions, with a focus on the mid-range films that the majors are less likely to greenlight. Summit is keeping its pipeline going with an eclectic mix, mostly in the $20 million-$50 million budget range.


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