Ripple Networks Inc., an El Segundo digital television company with screens in retail outlets, said Thursday that it raised $4 million in venture capital funding from Draper Fisher Jurvetson and Trinity Ventures.

Founded in 2006, the company’s Ripple TV is a network of digital screens that deliver national news, entertainment and sports content along with local weather, traffic and events. Retailers using the so-called “place-based” screens include Borders, Noah’s Bagels, and Coffee Bean and Tea Leaf.

The company’s proprietary technology can tailor content and advertising messages on a hyper-local basis, down to a location-specific level. Its monthly audience of nearly 10 million consumers is measured and validated by Nielsen Media Research, according to Ripple TV.

“The place-based digital television industry is an emerging media platform that has seen very strong growth,” said Chief Executive John McMenamin in a statement. “We plan to use this investment to continue providing a valued service to our viewers, advertising partners and distribution partners and to drive innovation.”