With cocktails named Lemon Drop Your Briefs and Let's Ex Parte, what lawyer could resist Studio DNA's happy hour?
But it's not a bar. It's a hair salon that's begun inviting lawyers to a monthly get-together that's a combination cocktail party and style session in an effort to bring attorneys and their money to the salon.
"From a pure dollars-and-cents perspective, lawyers are definitely people who are in the public eye and must keep up their appearances," said Danny LeClair, who owns Studio DNA with stylist Aubrey Loots. "It makes sense to extend ourselves to that community."
Young lawyers, both men and women, who attended the first event March 12 enjoyed cocktails, food from Japanese restaurant Itacho and complimentary hair conditioning, with 20 percent discounts on colors and cuts.
LeClair was encouraged to target lawyers by one of the salon's stylists, Amy Panero, who has friends at nearby firms. He then enlisted the Los Angeles Young Lawyers Association as a co-sponsor.
"I thought that associates needed the opportunity to network and mingle with each other, especially in times like these," said Robert Maylor, founder of the association. "We are trying to find new hip spots that will not only allow our members to come to a new venue, but also provide them the opportunity to get together on a monthly basis."
And that get-together pleased LeClair, who said the happy hour generated about $500 in business and brought six new clients to his Beverly Boulevard salon.
"This is going to be something we do every second Thursday of the month," LeClair said. "We may even expand to CEOs and CPAs."
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