In his second year at NYU, Stan Lim decided he wouldn’t pursue a career as a dentist, and try other avenues instead.

So he left the medicine and dentistry program and tried film school, then illustration even though he knew his family would be disappointed.

“I was always drawing,” he remembers. “My interests conflicted with my family’s interests. It was one of those freakout moments when you have to make a drastic change.”

Finally, he settled on design.

Lim, 28, joined Troika Design Group recently as an art director. The Hollywood company specializes in marketing and advertising for TV shows and networks, including ABC, CW, Animal Planet and Comedy Central.

“I’m really enjoying sitting back and watching the creative directors work,” he said. “I like learning how they do their process and lending my own input and voice.”

Before Troika, Lim was an art director for Imaginary Forces, another public relations and marketing firm. He worked on projects for the Discovery Channel and Pepsi Co.

“Discovery Channel’s ‘Deadliest Catch’ project was great in that we were able to reinvent the way the channel marketed a reality show,” said Lim. “Giving the commercials a high-end cinematic look and feel that no other reality show has had.”

He was on the Imaginary Forces team that created the supergraphics of the Pepsi logo that became so popular it was spoofed on South Park.

Lim is enjoying his new responsibilities at Troika, which center on finding creative solutions in marketing and design.

“I’m always asking ‘what’s the story here?'” he said. “The design industry is changing and styles of storytelling are no longer limited by their medium. And I enjoy contributing to the exploration of new creative territory that happens every day at Troika.”

Lim lives in the Hollywood Hills. In his spare time he enjoys writing short articles for the Huffington Post about news in Myanmar he’s a native of the Southeast Asian nation and tracks the political unrest there and spending time at the beach.