Los Angeles would outlaw new digital billboards and slash the size of all new commercial signs under a proposed ordinance intended to end proliferation of outdoor advertising that critics say have overwhelmed neighborhoods and L.A.'s busy roadways.

Overall, the space allowed for new signage would shrink to one-quarter of what is currently permitted. The proposed restrictions would, in effect, also ban so-called supergraphics that stretch across office buildings, new billboards larger than 80 square feet and all roof signs.

The measure came before the city Planning Commission on Thursday morning and is the first tangible step in the city's effort to overhaul its outdoor advertising laws, which have been under legal attack since the city imposed a ban on all new billboards in 2002.

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