Barbie Turns Heads on New York’s Catwalk

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Barbie turns 50 this year but the classic doll was still turning heads at New York’s semi-annual Fashion Week as models styled as Mattel Inc’s fashion icon took to the catwalk in designer outfits.

Crowds overflowed at the eagerly awaited show, which is part of a year-long celebration for Barbie’s birthday that Mattel, the world’s largest toy maker, is using to try to make Barbie fashionable again and boost flagging sales.

As pink curtains parted to show video images of Barbie over the years, the first model hit the runway in a black and white bathing suit reminiscent of the first generation Barbie. The runway was taken over by models in dresses designed by 50 top names in the fashion world such as Vera Wang, Badgley Mischka, Tommy Hilfilger and Calvin Klein.


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