After a decade, adult-film star Alexis Amore is looking to remove the Playboy bunny tattoo below her belly button. She also wants to get rid of a crown and the letter "a" on her wrists.
"I got them when I was really young," said the petite 30-year-old. "I'm a little bit older and a little bit wiser now. And it's not very classy to have tattoos on your wrists and stomach."
Amore, who goes by her stage name, is in the months-long process of getting rid of her ink at the Dr. Tattoff tattoo removal clinic in Beverly Hills. The actress is just one of the dozens of people who walk through Dr. Tattoff's doors each day.
As more and more people offer up their arms, chests and ankles for tattoos of all kinds, the market for getting rid of them is growing. And Dr. Tattoff Inc. is hoping to cash in on those regrets.
The company, which also has tattoo-removal clinics in Encino and Irvine, uses lasers to burn away the ink. Its three locations get about 25 customers a day each, said John Keefe, Dr. Tattoff's chief executive. By year-end the firm hopes to have an additional five locations outside California, and it wants to start issuing publicly traded stock next year.
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