Healthy Party Pitch

0

Botox parties? Soooo yesterday.

The hot new health and beauty craze among Hollywood stars and affluent Angelenos who want to look like them may soon be home-delivered fresh juice cleanses, marketed via Tupperware-style house parties.

At least that’s what former tech industry entrepreneur Tim Martin is banking on.

The Hollywood Hills resident and avid “juicer” turned his longtime health habit into a delivery business three years ago after his housemates offered to pay him to prepare organic vegetable juices, a messy and time-consuming task.

“Neighbors heard about it and soon I had a daily route,” said Martin, 35. He later was introduced to cleansing, became convinced of its proported health benefits and created a program based on his juices and supplements made by other local small businesses.

Martin’s iZO Force Energy Products prepares and delivers the juices in bright blue coolers with endorsements from “Monk” star Tony Shaloub, infomercial host Daisy Fuentes and other celebrities.

Recently, Martin expanded into iZO Transformation parties during which guests sample the drinks and listen to presentations. The service doesn’t come cheap: Customers pay roughly $100 to $150 a day for typically five to 14 days to receive a daily cooler of fresh juices and other drinks. Or they can opt for a supply of powdered “green food” and supplements that can be added to their own juice, which works out to $45 a day.

Herbal cleansing, a multimillion-dollar alternative health sector, is derided by mainstream skeptics who contend that unless someone is being weaned off a drug addiction, the body’s liver, kidneys and colon can deal with toxins and wastes on their own. But fans of the regime believe in its benefits.

“I’m a user and a pusher,” admits Monet Berger, who hosted a party last week at her Bel Air home. “I even put my husband on it after he had a wisdom tooth out and he got hooked.”

No posts to display