Sport Chalet Inc. is literally on the fence when it comes to the USC Trojans and the UCLA Bruins.

The La Canada Flintridge retail sporting goods chain on Monday announced a three-year sponsorship deal with USC, giving it sole rights among sporting goods companies to promote itself at USC home games, officials said.

The announcement as the “Official Sporting Goods Store of USC Athletics” comes on the heels of a similar deal the company penned with USC’s rival UCLA last week.

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