Walt Disney Studios Look to Extend Brand

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Walt Disney Studios said Tuesday that it will spend $100 million over the next two to three years in an attempt to extend its brand into emerging markets.

Speaking at the 2008 Merrill Lynch Media Fall Preview Conference in Marina del Rey, Calif., Walt Disney Studios President Alan Bergman said that the company has particular interest in Russia, China and India, with plans to make Disney-branded films in local languages.


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