JAKKS Body Slams Wrestlers

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Forget the playroom: It’s the courtroom where the success of many toys is now being decided.

Mattel recently delivered a smackdown to MGA Entertainment over its pouty-mouthed line of Bratz dolls. Hasbro landed a facebuster on the makers of Scrabble rip-off Scrabulous for that game’s appearance on Facebook. And JAKKS Pacific just delivered a pile driver to the spandex-clad goons at World Wrestling Entertainment.

Even so, Walt Disney Inc. didn’t grab the lion’s share by taking rivals to court; instead it created enduring characters that resonated with kids.


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