Welcome to Dodger Stadium! Come see the pitchers warm up in the Red Bull Bullpen. Sit in the Bicycle Playing Cards top deck! Leave your car in the Hertz garage for preferred parking, or the Avis lot, where they try harder to find you a spot.

Dodger Stadium will still be called Dodger Stadium in the years ahead, but much of the rest of the place is now available to be renamed -- for a price -- by corporate sponsors willing to add their brands to familiar features of Chavez Ravine.

The Dodgers said Monday that they had formed a partnership with the William Morris Agency of Beverly Hills to identify opportunities to rename parts of the stadium and its planned $500-million addition. The expansion is intended to transform the ballpark into a year-round destination for dining, shopping and recreation -- and could also serve up numerous branding opportunities.

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