THQ Signs Advertising Deal with Microsoft Unit

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Video game publisher THQ Inc. and Microsoft Corp.’s advertising network Massive Inc. said Monday that they will expand their relationship to put ads in upcoming THQ computer and Xbox 360 games.

Massive will be the exclusive provider of in-game advertising for several of Agoura Hills-based THQ’s games for PCs and the Xbox 360, including the “Saints Row” series.

Financial details of the agreement were not disclosed

THQ shares rose 46 cents, or 13 percent to $4.08 in morning trading on the Nasdaq.

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