Stamps.com and Avery Dennison Corp. on Tuesday announced a strategic, co-branded service that will enable Stamps.com customers to print official U.S. postage using on industry standard Avery self-adhesive labels.

Pasadena-based Avery Dennison will make the co-branded products and service available to consumers through its customers in the office products channel, and Los Angeles-based Stamps.com will support the program with its PC Postage service.

In addition, Avery Dennison's Office Product's Group will market and distribute to its office products customers the co-branded PC Postage products on an exclusive basis, and will exclusively promote the co-branded PC Postage service within the United States.

"By joining forces with Avery Dennison, we are excited to deliver our PC Postage service into a much larger audience that uses Avery brand office products," said Stamps.com Chief Executive Ken McBride.

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