Restraining Order For ‘K-Fed’ Jokes

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Kay Hoveland is a classical music fan. She favors the staples, like Bach, for example. So it make senses that Hoveland doesn’t fancy herself a fan of hip-hop musician Kevin Federline, who goes by the nickname “K-Fed” and is the ex-husband of Britney Spears. But it isn’t just about the music.

That’s because Hoveland is president of K-Fed Bancorp. You can see where trouble might arise.

Hoveland said that she receives e-mails from Federline fans who are curious about Spears.

“We get confused with Kevin and get questioned about his children, ex-wife and how he can own a bank,” Hoveland said. K-Fed Bancorp is the holding company of Kaiser Federal Bank.

Hoveland said the company plans to distance itself from the name. So, that would mean there isn’t much chance for a crossover marketing opportunity with Federline?

“No,” she said. “It is something that we do chuckle about here in the office.”


Old Story

Public relations veteran Carl Terzian has had all sorts of clients over his nearly 40-year career in the business. And some of those clients became friends, like the late Sen. Strom Thurmond, who died in 2003 when he was 100 years old.

Thurmond is known for his 24-hour filibuster of the Civil Rights Act of 1957, though he later changed his views on race. But Terzian, who arranged speaking engagements in Los Angeles for Thurmond in the late 1980s, said that he came to know Thurmond for the Southerner’s thriftiness.

“He didn’t want to be in an expensive hotel,” Terzian said. “He carried a beat-up, old briefcase.”

Terzian said that on one visit, he noticed that there was dirty laundry stuffed in Thurmond’s suitcase. When Terzian asked about it, Thurmond said it was less expensive to have the clothes laundered back in D.C. “He was so conservative financially he didn’t want to spend money even on taking care of his laundry.”

So, Terzian and his wife, Joan, did what good hosts do: They washed the senator’s laundry.


Bike Business

Daniel Munyan, principal security scientist with tech services company Computer Sciences Corp., designs high-tech tracking devices that are used by defense contractors. But even the military is not as difficult a client as California bicyclists.

He’s been working with riders participating in the Amgen Tour of California, which runs Feb. 17-24. CSC’s new Location Object Field Tracking device, which is a small instrument the size of a stack of three credit cards, was attached to all the cyclists. The devices beam race info from each rider’s bike to the Internet.

Last week, as Munyan was in a chase car with a laptop fine-tuning the tracking system, he said that the race is the ultimate mobile lab and testing ground.

“They are a scary laboratory when they are rolling down Mulholland at 50 miles per hour,” he said. “I could be connecting these to soldiers and it wouldn’t be as tough as riders doing 650 miles in eight days.”


Daniel Miller can be reached at

[email protected]

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