Question: Why didn't you go into the family business?
Answer: As the eldest son of a family owning a 130-year-old insurance company, it was always expected of me to take over the business when my father was ready to retire. I'm the sixth generation of the family since the business started. But I didn't want to know how my life would pan out for the next 40 years. That was not exciting to me. I like to create things. I really figured this out when I was in high school.
Q: How did that come about?
A: I was on a class trip to London and got a glimpse of how a less-structured business world worked. I had an epiphany of sorts: I knew then and there that I wanted to move to America and become an entrepreneur. So, right after I graduated, that's what I did.
Q: Why America? And where did you go?
A: It's the land of entrepreneurs, where you can build something out of just an idea. I shipped my motorcycles and musical instruments to Chicago and toured the country for a couple months. I followed the old Route 66, ending up on Santa Monica Boulevard at Ocean Avenue. I fell instantly in love with this place and decided this was where I wanted to live and build my company.
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