Who Cares About The Golden Globes?

0

They’re derided as the goofy stepkids of the Oscars, looked down on by much of the elite press. Want to know who pays serious attention to the Golden Globes? The people who matter: Hollywood’s bean counters.

And this year, the publicity surrounding the ceremony and the nominations are more critical than ever. With studio budgets shrinking and audience wallets tightening, specialty films with the least marketing dollars need the awards desperately to make a splash as recession grips Hollywood.

This promises to be a significant award season for the film industry for other reasons as well. Tensions between the studios and actors threaten to put another strike in motion and fiscal concerns strain the ever-tenuous relationship between artistic vanity and commercial success.




Read the full

Forbes

story.

No posts to display