A deal between Google Inc. and the Hallmark Channel will enable advertisers to place ads on Hallmark’s television channels through the Internet search operator, the companies said Wednesday.

Hallmark Channel is owned by Studio City-based Crown Media Holdings Inc.

Advertisers starting early next year can use the Google TV Ads platform to place and monitor ads on the Hallmark Channel and Hallmark Movie Channel.

The proprietary platform provides viewership data that will enable advertisers many of which may be new to TV advertising to better understand what consumers are responding to and make real-time adjustments to their campaigns, the companies said.

Terms of Crown’s agreement with Mountain View-based Google were not disclosed.

Crown Media shares were down 14 cents, or 6.5 percent, to $2.01 in morning trading on the Nasdaq.