Apparel Insiders Fear Death by ‘Safe’ Fashion

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If the best fashion inspires shoppers to buy even when they know they shouldn’t, this year’s crop of safe styles is sure to keep their wallets shut tight.

The apparel industry has been avoiding risky styles for a few years, hoping that will help them weather a U.S. economic slump. But industry insiders see that as the surest route to failure, pointing to a few success stories of outlets willing to try bold fashions.

Lip Service designer Autumn Walters, whose Goth-inspired vinyl and black clothing is sold at edgy retailers such as iCity of Industry-based Hot Topic Inc, said she’s noticed caution on the part of the label’s customers, with more of them testing a batch of clothing in stores or on the Web before placing a larger order.


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