The Walt Disney Company is dispatching Pinocchio, Snow White and a team of other characters in its effort to accelerate consumer adoption of next-generation DVD technology.

Disney, like other media companies, is counting on high-definition Blu-ray discs , and companion technology that connects them to the Internet , to reinvigorate its highly profitable home entertainment business. But so far, Blu-ray players are selling more slowly than expected, apparently because people are not convinced they need a better DVD experience.

The company will release over the next two years five “platinum” titles — incluiding “Pinocchio,” “Snow White and the Seven Dwarfs” and “Fantasia” — in the Blu-ray format with special interactive features, hoping that classic animated movies will spur wider interest.

& #8226;

Read the full

New York Times

story.