This year will mark the first time in U.S. history that broadcast television will get more advertising dollars than newspapers, according to a study released Tuesday.

If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping.

However, the TV networks ought not get too complacent — three years from now, Internet advertising will take over as the leading generator of advertising revenue, VSS says.

According to VSS, a media private equity firm, Internet advertising will boast an 18.9 percent compound annual growth rate from 2007-12, compared with 2.6 percent for broadcast TV and negative 2.8 percent for newspapers.

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