MySpace.com said Tuesday that it is expanding its offerings for Latinos, adding eight communities focused on such bilingual-centric pop culture subjects such as bands, celebrities and soccer.
MySpace Latino, which was launched in beta last year in response to more than 9.7 million Hispanic members who are part of its English-language online community, was largely a simple English-to-Spanish translation of News Corp.'s popular social networking site which is run by Fox Interactive Media Inc.
But starting Tuesday, the Beverly Hills-based site said it is unveiling content generated specifically for the Latino market which is one of the fastest growing online audiences in the country.
MySpace already offers separate Web sites targeted at Latinos abroad including MySpace Mexico and MySpace Latin America as well as MySpace Brazil.
MySpace also said that sites targeting other groups, including African-Americans, are in the works, but expanding the Latino site has taken priority due to growth potential.
MySpace said it has added "tens of thousands" of Latino users each month with little marketing or promotion.
This announcement comes a week after MySpace said it had partnered with the world's largest record labels to sell music and concert tickets via the site, called MySpace Music, in an effort to compete directly with Apple Inc.'s popular iTunes.
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