The Peninsula Beverly Hills hotel will have a new managing director starting on Dec. 10, according to a release by the hotel's parent company, Hongkong and Shanghai Hotels Ltd.

Offer Nissenbaum will lead the day-to-day operations for the five-star and five-diamond hotel on Santa Monica Boulevard in Beverly Hills.

Nissenbaum replaces well-known hotelier Ali Kasikci, who resigned from the Peninsula this past summer after 16 years with the hotel. In September, Kasikci became managing director of the Montage Hotel, another high-end hotel in Beverly Hills on Canon Drive. The Montage is still under construction and slated for completion in 2008.

Nissenbaum currently works for Omni Hotels, where he is a regional vice president of operations responsible for nine facilities.

A graduate of Paul Smith College in New York where he majored in hotel and restaurant management, Nissenbaum has worked in upscale hotels for more than 20 years.

He joined the Doral Tuscany Hotel in New York now a W Hotel in 1986, and after two years was transferred to Miami to work as the resident manager of the Doral Saturnia International Spa Resort. He was later named general manager.

Nissenbaum moved back to New York in 1997 to take a position as the resident manager for the Plaza Hotel.

"We are confident that Mr. Nissenbaum, with his wealth of experience in the hospitality industry in North America and his outstanding track record, will provide strong leadership for the Peninsula Beverly Hills," Clement K.M. Kwok, chief executive of HSH, said in a statement.

The Peninsula is a 196-room hotel opened in 1991, and is one of 10 Peninsula hotels around the world owned by its Hong Kong-based holding company.

The hotel was transformed from a money loser to one of the most profitable in Southern California.

It went from $6 million in annual losses to $1.8 million in net profits during Kasikci's first several years there.

Additionally, Kasikci is known for adding features to the hotel, such as the 24-hour check-in and baggage storage and individualized service for its guests.

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