Marketing Executive Tackles New Challenges at MGM

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Faye Walker, the new vice president of worldwide television marketing at Metro-Goldwyn-Mayer Studios Inc., wasn’t sure what career path she was going to follow when she was attending Amherst College in Massachusetts as a double major in fine arts and social science.


In the course of her art studies, she became interested in production rather than creative work and began to realize that marketing would be a good fit.


Even so, it wasn’t until she moved from her native New York to Los Angeles in 1987 and later graduated with an M.B.A. in marketing from UCLA’s Anderson School of Management, that she really got into the marketing world.


Marketing allowed her to implement her full skill set.


“I was able to use all I had learned every day and put it all under one umbrella,” she said.


Her first significant marketing experiences came at the Game Show Network, which she helped reposition into an interactive company serving close to 50 million homes.


In1998, she became manager of creative services at Sony and eventually rose to the rank of vice president of marketing there. She left Sony to become head of marketing for the Tennis Channel, where she helped forge an agreement between the network and the French and Australian Opens.


At MGM, she will be in charge of campaigns for “Reno 911” and “Chappelle’s Show.” She will also be handling ad sales and video-on-demand initiatives.


Walker is single and lives in Venice. When she’s not at work, she enjoys spinning, playing tennis, studying languages and going to the theater.



Conning Chu

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