Room rates in Los Angeles County hotels jumped more than 7 percent in January as the region’s hotel industry continued its robust growth despite a drop in occupancy rates, according to statistics released by PKF Consulting.

Beverly Hills, Long Beach and South Bay showed the biggest price increases, driving up the countywide average to $156, from $145 the year earlier, according to the hospitality consulting firm.

Occupancy rates, though, dropped to 72 percent, from 75 percent a year ago. But revenue per available room ticked up nearly 4 percent, to $113 from $109.

In Beverly Hills, where several five-star hotels are either being planned or are under construction, the average hotel room price spiked 14 percent to $424. Long Beach was up 11 percent to $135, and South Bay was up 10.5 percent to $118.

Pasadena was the biggest loser in January, with the average room rate down 6 percent to $161. Marina del Rey prices also fell nearly 4 percent to $175.