Eisner Goes Mobile
The investment firm run by former Walt Disney Co. Chief Executive Michael Eisner has launched a studio that will produce and distribute videos for the Internet, portable media devices and cell phones.
Eisner founded the L.A.-based Tornante Co. after he left the entertainment giant in 2005. The firm has been part of several deals, most recently the $385 million acquisition of baseball card and bubble gum maker Topps Co. Tornante has also purchased Team Baby Entertainment, which produces sports-themed DVDs for kids, and a San Diego studio named Vuguru, which will make the mobile movies.
The first production will be called "Prom Queen" and will be a mystery comprised of 80 installments, each 90 seconds. The film, which the company described as a "blend of love, gossip and betrayal," will be released April 2 on Vuguru's site PromQueen.tv, online magazine Ellegirl.com and YouTube.com.
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Eisner Spins Out Vuguru With Canadian Backing
- Eisner Spins Out Vuguru With Canadian Backing
- New Media Is Turning L.A. Into a Petri Dish of Startups
- MICHAEL EISNER
- The 50 Wealthiest Angelenos: Michael Eisner
- Wealthiest Angelenos: 29, Michael Eisner
- The 50 Wealthiest Angelenos: 32. Michael Eisner
- Eisner Targets Syndicated TV