Studios Working on Digital Film System

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Tired of being turned away at the theater box office when a movie’s sold out? Unhappy there’s no art-house theater in your neighborhood to cater to your hoity-toity theatrical tastes?


Those days could be ending, say representatives of Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners.


The three are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience.


“Our goal really is to have the easiest, fastest, most reliable, most cost-effective content delivery technique possible to the theaters we represent,” said Travis Reid, Chief Executive of Digital Cinema Implementation Partners, which is working with Warner Bros. and Universal.


Read the full Associated Press story

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