FAO Schwarz will open a section Friday in its flagship Fifth Avenue store in New York that will allow shoppers to customize their own Barbie dolls, Mattel Inc. said.

The “styled by me Barbie” boutique will be about 1,500 square feet with two large doll-styling stations and eight touch screens that will allow customers to pick and choose the accessories for their custom dolls.

The dolls will start with seven base models, all with different skin tones and hair styles. Customers will choose fashions and accessories for the dolls modeled after designers Anna Sui, Badgley Mischka and Diane von Furstenberg. The average starting price will be $65 per doll.