DirecTV Shares Soar on Upgrade

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Shares of DirecTV Group Inc. jumped more than 5 percent Tuesday after the satellite TV provider received an upgrade from a Morgan Stanley analyst.


Analyst Benjamin Swinburne issued a report indicating that the impact of the potential loss of 10 percent of DirecTV’s subscribers due to an expiring distribution partnership with BellSouth is already reflected in the company’s relatively low stock price.


Swinburne added that DirecTV was already trading below its “cable peers,” and that the loss of the agreement would not slow subscriber growth. He upgraded the stock to “Overweight” from “Equal Weight.”


El Segundo-basaed DirecTV reported a 43 percent hike in profits and a 15 percent increase in revenues last month. The company also said that subscriber additions fell 8 percent as the nation’s largest satellite TV provider struggled to compete with cable-TV companies offering bundled packages of video, phone and high-speed Internet.


Shares of DirecTV shot up $1.24, or 5.4 percent, to $24.35 in afternoon trading Tuesday on the Nasdaq. Shares remain down more than 7 percent for the year.

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