True Religion Apparel Inc. said it has ended its review of its strategic alternatives and will focus on opening its own stores and expanding its wholesale and licensing business ending speculation that the denim maker might be sold.

The Los Angels-based company said it will add six retail stores this year, bringing its total to 14, with plans to have at least 50 stores by the end of 2009. The company has struggled with expansion costs and slowed growth in the denim industry. Many high-end brands have faltered this year, as many women have scaled back their purchases of pricey jeans.

This announcement comes after the company hired Goldman Sachs Group Inc. to review “a number of strategic opportunities.” The company is also coming off a 35 percent fall in profits for the first quarter as well as the exit of the company’s co-founder Kymberly Lubell earlier this year.

Shares in True Religion were off 62 cents, or 3.1 percent, to $19.02 in afternoon trading on the Nasdaq Tuesday.