Meredith Corp., a Des Moines-based media company, acquired Los Angeles-based interactive marketing firm Genex on Wednesday.

The Iowa company, which publishes Better Homes and Gardens, Ladies Home Journal and other titles, also purchased Arlington, Va.-based New Media Strategies, an interactive word-of-mouth marketing company.

This marks the second L.A.-area marketing firm to be purchased by Meredith. In April, the company bought O’Grady Meyers, an interactive marketing services company for the food, packaged goods and health care industries.

Genex has about 100 employees and lists Honda Motor Co., Toyota Motor Co., Citigroup, and KB Home as some of its clients.