Paramount Pictures said Thursday that it has launched a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases.

The film studio, which is a division of Viacom Inc., said that New York-based Crisp Wireless will act as the software partner and will also manage the content.

“We are delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions,” Sandi Isaacs, a spokeswoman for Paramount Digital Entertainment, said.

Paramount has become the latest major studio to jump on the mobile bandwagon, hoping to lure movie fans to sites by making them available from mobile platforms.