The agreement comes at a time when AVP is expanding its beach volleyball product in terms of events and media coverage.

AVP also announced last week that it reached a five-year agreement with the Australian Volleyball Federation to expand internationally. It will operate the Australian Beach Volleyball Tour and will promote five tour stops January through March the Australian summer. The number of events is expected to increase with the support of AVP in 2009.

Terms of the deal call for it to automatically renew upon AVP achieving certain performance milestones.

Concurrently, AVP will conduct a two-month indoor winter tour in the United States starting in January in partnership with Los Angeles-based Anschutz Entertainment Group. The winter tour will take AVP players to about 20 cold weather cities that are top television markets for the lifestyle sport.

The events conducted this winter are expected to generate added interest in the Olympic sport. NBC has committed to showing beach volleyball matches in prime time during the 2008 Beijing Olympics. American women Misty May-Treanor and Kerri Walsh are gold medal favorites in Beijing after taking gold in Athens four years ago.

Super Bowl

The Super Bowl is not expected to come back to Los Angeles anytime soon, as area officials seem unable to lure an NFL franchise here. However, when Super Bowl XLII is played on Feb. 3, 2008 in Arizona, Super Bowl Host Committee officials hope that many L.A. executives make the short trip to see the game.

"We just launched regional outreach efforts to capture L.A. and Las Vegas," said Bob Sullivan, Super Bowl host committee president. "They are two markets where we are hoping fan interest is high."

This year marks the first time in five years that the game will be played in the Western U.S. A quick flight or car ride and a small fortune can get local executives to the game and various pre- and post-game events.

Hospitality packages range from $1,250 up to $100,000. The highest priced package buys 10 tickets to the game, a table at the Big Ticket Gala with one NFL Hall of Famer seated at your table, and access to the post-game reception hosted by Jay Leno.

Staff reporter David Nusbaum can be reached at (323) 549-5225, ext. 236, or at .


For reprint and licensing requests for this article, CLICK HERE.