Once again, Univision’s KMEX (Channel 34) had the highest ratings for the November sweeps among advertiser-friendly demographics, while other stations had hit shows to brag about. In the youthful 18-34 age category, KMEX had a 3.9 rating, nearly double the 2.0 of second-place KTTV (Channel 11) owned by Fox.
The Univision station also ranked tops in the 18-49 and 25-54 demos. The network said that November was “the 15th consecutive major sweeps where KMEX has ranked as L.A.’s top rated station in average primetime ratings for all key adult demographics.”
Among English-language stations, KABC placed second in the older demo categories (18-49 and 25-54), but took top spot for total audience. The channel airs the hit shows “Desperate Housewives,” “Dancing With the Stars” and “Grey’s Anatomy.”
For local advertisers, KABC again won total audience for its newscasts. But “Fox 11 finished the sweep with more No. 1 demo posi
tions than any other general market station in the morning news and late news categories,” according to KTTV.
In the morning, “Good Day LA” won the 7 and 9 a.m. times for all three adult demos among English-speakers. Likewise, “Fox 11 News at 10” won a clean sweep in the evening.
Finally, Fox’s new celebrity gossip show “TMZ” beat the competition at both 6:30 and 11 p.m. on Saturday for its key audience, the 18-34 age bracket.
Radio Days
Bid4Spots Inc., an online reverse auction system for last-minute radio airtime, is getting ready to launch a post-auction service called SpotFill a feature that enables advertisers to supplement their radio airtime auction results by picking up remaining spots in their target markets after the close of the auction.
For stations that didn’t sell their entire airtime inventory in the auction, it offers another opportunity to win business and sell last-minute airtime that otherwise would have gone unsold. SpotFill debuts Dec 20.
The company says it created SpotFill in response to requests from large advertising agencies that need to achieve certain rating point goals in specific markets.
“SpotFill gives agencies, franchisers and other multiple-market advertisers a better chance of securing all the prime radio airtime they need to achieve the audience reach they want in all the markets they’re targeting,” said Dave Newmark, Bid4Spots founder and CEO. “It’s our answer to the question, ‘What if I’m still short at the end of the auction?’ And it’s a boon for stations, as well, since they’ll have another opportunity to sell airtime.”
The auctions take place every Thursday from 8 a.m. to noon. The SpotFill program will run for 15 minutes right after the official close of the auction. During that window, advertisers hurry to select remaining airtime from the broadcasters whose bids didn’t win in the auction.
Sound of Music
Riptide Music, a source of licensed music for the film, television, advertising and video game industries, announced last week exclusive worldwide representation of the Fuel Records catalog.
The catalog is made up of over 10,000 historic masters including classic rock, blues, big band swing, jazz and gospel recordings. Among the titles are songs such as Vanilla Fudge’s “You Keep Me Hanging On,” and recordings of Sonny Boy Williamson’s “Steady Rollin Man,” Lee Dorsey’s “Ya Ya,” and Aaron Neville’s “Tell It Like It Is.”
Also included are sessions from legendary artists, including Otis Rush, Son House, Junior Wells, Betty Everett, Bill Monroe, Ralph Stanley and Doc Watson.
Fuel catalog sounds have been included in the hit films “American Gangster” and “Bee Movie.”
Riptide, a Marina del Rey-based music licensing and publishing company, represents more than 200 composers, indie bands, singer/songwriters, celebrity artists and historic masters for licensing in television, movie trailers, video games and advertising.
Staff reporter Joel Russell contributed to this column. Staff reporter Anne Riley-Katz can be reached at
[email protected]
or at (323) 549-5225, ext 225.
