Health Net Expands Latino Outreach

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Health Net of California has opened a insurance service center in East Los Angeles to better promote its innovative “Salud con Health” cross-boarder managed care program for Latinos.

HealthNet has offered cross-boarder group plans for around five years, and in March expanded the program to individuals. The storefront, at 5055 Whittier Blvd., targets Latino immigrants who live and work here, but prefer to get much of their healthcare in Mexico, where they believe doctors and hospitals are more culturally sensitive to their needs. So far, the Salud con Health plans have 19,000 members in the state.

“We know from our research that Latinos prefer personalized service,” said Ana Andrade, vice president of Latino programs for Health Net of California, a subsidiary of Woodland Hills-based Health Net Inc. “They like the idea of walking into a store to have their questions answers and receive one-on-one service. Our goal is to become the community’s trusted neighbor.”

Staffed by two bilingual representatives, the shop will sell insurance, provide educational material and pass along information about public programs such as Medicare and Healthy Families. The company contracted with Prof Mex, and L.A.-based educational non-profit, to develop a insurance guide that will be available the center.

“We’re starting in East L.A. which is the heart of the Latino community in California, and it is very possible that we will spread the concept to other cities,” Andrade said.

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