The Central City Association on Thursday mounted its third mission to New York in four years to tell the story of Downtown L.A.'s renaissance to Wall Street investors.
Led by billionaire philanthropist and downtown booster Eli Broad, a CCA panel spoke to about 100 investment bankers, developers and lenders about various projects under way or being planned for the downtown area. The panel fielded questions about making downtown more pedestrian-friendly and about specific types of projects, like senior housing or museums.
"Unlike the earlier trips, when we really had to change perceptions about Downtown L.A., this time everybody had clearly heard what's going on in Downtown and wants to know more details," said Carol Schatz, president and chief executive of the Central City Association.
Schatz said that the previous trips to Wall Street have resulted in financial backing for two major downtown projects valued at $80 million.
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