All American Pet Co. Inc., Los Angeles


Vitamin rich dog food in a variety of flavors


$4.99 for a 60 oz. box

Barkfast Squares. Chewa-Bunga. Chompions. These are new lines of morning cereal-type pet food by the All American Pet Company Inc. Bow Wow Breakfast Cereal for Dogs comes in such flavors as peanut butter, bacon and egg, mixed berry, apple, cheese omelet, and for the healthy pup multi-grain. The fun, 60-ounce boxes feature images of dog characters posed in human-like positions, and the food contains a variety of supplements, including antioxidant vitamins A, C, and E to support the pet's immune system. And there's no wheat, soy, or dairy products because some dogs are allergic to those ingredients. Bow Wow Breakfast Cereal is available at Albertsons, Raley's, and Nob Hill Foods, as well as other retailers.
Sarah Filus

Dogeared Jewels & Gifts, Venice
Description: Wishing charm on a silk cord
Price: $30 for gold dipped, $25 for silver

Venice-based Dogeared Jewelry, whose pieces have appeared on television shows such as "Desperate Housewives," "The O.C." and "Grey's Anatomy," is back at it again with a new twist on its popular Make A Wish Necklaces. The jewelry in its spring/summer collection is now available in gold-dipped versions, including "Queen for a Day" (a heart crown shape charm), "Dream On" and "Kick Ass" (a cowboy boot charm). The conceit: When a necklace is worn for the first time, the customer is supposed to make a wish that will come true when the silk chain wears out and breaks. Founder Marcia Maizel-Clarke says the necklaces can last anywhere from a few months to a year. Gold versions will available soon at higher-end stores and boutiques, including Fred Segal and Kitson.
Sarah Filus

For reprint and licensing requests for this article, CLICK HERE.