Mayor Antonio Villaraigosa must be serious about his low-carb diet.


He was spotted last week peeling the meat from his appetizers at a reception celebrating the new home of FilmLA Inc., the city's non-profit on-location film permit agency.


The agency formerly known as the Entertainment Industry Development Corporation was celebrating its name change, a move downtown and a renewed commitment to keeping film production in Los Angeles. On hand were a number of industry heavyweights including Frank Kohler, chief financial and administrative officer at the Academy of Television Arts & Sciences; Steve Dayan, business agent with Teamsters Local 399; Steve Caplan, executive vice president of the Association of Independent Commercial Producers, and film producer Amy Lemisch, who heads the California Film Commission.


John Connelly, the new president of the American Federation of Television and Radio Artists and a FilmLA board member, talked about AFTRA relocating its headquarters to Los Angeles.


"We thought it was important that we should be where our employers are," said Connolly, whose wife, Bronni Stein-Connolly works at the Hollywood Museum.


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Jim Cramer, host of CNBC's "Mad Money" and founder and commentator for TheStreet.com, has been added to the line-up at KNX-AM (1070) in Los Angeles. KNX is one of eight CBS Radio stations that will carry the one-hour show, "Jim Cramer's Real Money." The program will air in L.A. from noon to 1 p.m. on weekdays.


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After four years running his own research firm, Donald Straszheim is closing the doors of Strazheim Global Advisors and joining Byron Roth at Roth Capital Partners LLC as vice chairman.


"We're shutting down," acknowledged Straszheim, a former chief economist at Merrill Lynch & Co., who admitted his firm got plenty of press but perhaps not enough business. "There are a lot better ways to capitalize on my reputation and expertise if I could be so bold than just selling independent research," he said.


Strazheim will spearhead an expansion of the firm's research on Asian companies.


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Former Dallas Cowboys tight end Brian Roche says his former partner went out of bounds. He claims Los Angeles entrepreneur and pro poker player Reagan Silber squeezed him out of a $2.5 billion casino deal in Las Vegas. Roche claims in a lawsuit that Silber and his private equity firm, Edge Group LLC, cut him out of a deal with Starwood Hotels & Resorts Worldwide Inc. to buy property east of the Las Vegas strip.


*Staff reporter Kate Berry can be reached at (323) 549-5225, ext. 228, or kberry@labusinessjournal.com .

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