Hotel Occupancy, Room Rates Rise in January

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Average daily room rates at Los Angeles County hotels jumped 8.4 percent in January from a year earlier, while occupancy rates climbed 4.3 percent.


Daily room rates in the county averaged $123.81 in January, and occupancy rates averaged 73.7 percent, according to data released Wednesday by PKF Consulting.


The increases are more evidence that tourists and business travelers have returned to Los Angeles County after a prolonged travel slump following the 9/11 terrorist attacks especially in the downtown area.


Downtown Los Angeles hotels saw about 25 percent boost in average occupancy, the highest increase in the county, to 70.5 percent in January. The average occupancy rate in the South Bay fell 3 percent to 75.8 percent, the worst decline among all submarkets.


In Beverly Hills, average daily room rates jumped 19.5 percent year-over-year to $312.81 from $261.79. The next largest rate hike was 11.9 percent in Marina Del Rey, where room rates went to $143.07 from $127.83.


The areas that saw the highest occupancy rates were Pasadena (78 percent) and the airport (77.9 percent). The areas that had the highest average daily room rates were Beverly Hills and Santa Monica ($202.89).

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