Forplay Inc., a Temple City-based designer, manufacturer and distributor of intimate fashion and apparel appointed Houman Salem chief executive. Salem was managing director of Beverly Hills-based SMGI, a management consulting and strategic communications firm.

Banking & Finance
Arlynne Siegel was appointed senior vice president, senior trust officer, and Donna G. Mariash was appointed vice president, senior trust officer at The Private Bank at Bank of America. The two were previously employed by Wells Fargo, where Siegel was vice president, senior trust officer and Mariash was a trust officer.

Trenwith Valuation LLC, a middle-market valuation firm, named Rebecca B. York managing director in the Los Angeles office. York formerly provided business valuation services for York Consulting Group.

Froley Revy Investment Co. promoted Michael Opre to senior vice president and portfolio manager. Opre was previously a vice president and an analyst covering the financial, industrial, and material sectors. Also at Froley, Matthew Weisbarth was named senior arbitrage trader and Pavel Sokolov was named research analyst. Weisbarth previously worked at PaineWebber and Exis Capital Management and Sokolov previously worked for Odyssey Advisors.

Los Angeles-based Advanced Biotherapy Inc. appointed Paul Hopper director of business development. Hopper was formerly chief executive of Australian Cancer Technology Ltd, a biotechnology company focused on developing immunotherapy and oncology products.

Lucia Coyoca was named partner and chair of the diversity committee at Mitchell Silberberg & Knupp LLP. Coyoca was previously at Alschuler Grossman Stein & Kahan LLP as co-head of the entertainment litigation department and as a member of the firm's executive & compensation committees.

Sonnenschein Nath & Rosenthal LLP appointed partner Victor H. Sim and associates Michael W. Chou and Lilly S. Kim to the law firm's national corporate and securities practice group. Sim, Chou and Kim previously practiced with Squire, Sanders & Dempsey LLP.

Frank Forkin was appointed senior vice president, diversified solutions division at J.D. Power and Associates. Forkin previously oversaw business relationships for the company in several different industries. J.D. Power and Associates is a global marketing information services firm headquartered in Westlake Village.

Erica Martindale was promoted to senior account executive of Santa Monica-based Weston/Mason Marketing. For the last three years, she has represented homebuilders and developers in Southern California.

Primedia Enterprises, a worldwide licensing merchandising division of Primedia Inc., promoted Jack Westerkamp to director of product development. He was previously senior manager at the firm.

Mercury Media named Mark Biglow director of business development. Biglow was formerly an account executive at TMP, a consulting firm to direct response companies. Mercury Media is a Santa Monica-based media-buying firm specializing in the direct response industry.


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