Forplay Inc., a Temple City-based designer, manufacturer and distributor of intimate fashion and apparel appointed Houman Salem chief executive. Salem was managing director of Beverly Hills-based SMGI, a management consulting and strategic communications firm.

Banking & Finance
Arlynne Siegel was appointed senior vice president, senior trust officer, and Donna G. Mariash was appointed vice president, senior trust officer at The Private Bank at Bank of America. The two were previously employed by Wells Fargo, where Siegel was vice president, senior trust officer and Mariash was a trust officer.

Trenwith Valuation LLC, a middle-market valuation firm, named Rebecca B. York managing director in the Los Angeles office. York formerly provided business valuation services for York Consulting Group.

Froley Revy Investment Co. promoted Michael Opre to senior vice president and portfolio manager. Opre was previously a vice president and an analyst covering the financial, industrial, and material sectors. Also at Froley, Matthew Weisbarth was named senior arbitrage trader and Pavel Sokolov was named research analyst. Weisbarth previously worked at PaineWebber and Exis Capital Management and Sokolov previously worked for Odyssey Advisors.

Los Angeles-based Advanced Biotherapy Inc. appointed Paul Hopper director of business development. Hopper was formerly chief executive of Australian Cancer Technology Ltd, a biotechnology company focused on developing immunotherapy and oncology products.

Lucia Coyoca was named partner and chair of the diversity committee at Mitchell Silberberg & Knupp LLP. Coyoca was previously at Alschuler Grossman Stein & Kahan LLP as co-head of the entertainment litigation department and as a member of the firm's executive & compensation committees.

Sonnenschein Nath & Rosenthal LLP appointed partner Victor H. Sim and associates Michael W. Chou and Lilly S. Kim to the law firm's national corporate and securities practice group. Sim, Chou and Kim previously practiced with Squire, Sanders & Dempsey LLP.

Frank Forkin was appointed senior vice president, diversified solutions division at J.D. Power and Associates. Forkin previously oversaw business relationships for the company in several different industries. J.D. Power and Associates is a global marketing information services firm headquartered in Westlake Village.

Erica Martindale was promoted to senior account executive of Santa Monica-based Weston/Mason Marketing. For the last three years, she has represented homebuilders and developers in Southern California.

Primedia Enterprises, a worldwide licensing merchandising division of Primedia Inc., promoted Jack Westerkamp to director of product development. He was previously senior manager at the firm.

Mercury Media named Mark Biglow director of business development. Biglow was formerly an account executive at TMP, a consulting firm to direct response companies. Mercury Media is a Santa Monica-based media-buying firm specializing in the direct response industry.

Peter Liguori was named president of entertainment for Fox Broadcasting Co. Previously, Liguori served as president and chief executive of News Corp.'s FX Networks.

DirecTV Inc. appointed David Hill as president of its new entertainment group. Hill is currently chairman and chief operating officer of Fox Sports. John Suranyi was appointed president of DirecTV sales and service and Bruce Churchill was named president of DirecTV Latin America and new enterprises. Suranyi was previously executive vice president of customer satisfaction, and Churchill was previously chief financial officer for the DirecTV Group and president of DirecTV Latin America. Mike Palkovic, chief financial officer for DirecTV Inc., was named chief financial officer for the entire DirecTV organization.

Yeahronimo Media Ventures Inc., a provider of digital media services and software with offices in Century City, appointed Michael Koridon chief financial officer and executive vice president. Koridon most recently worked as chief financial officer and executive committee member of Stockholm's ICA AB, a retail group.

Optimist Youth Homes and Family Services, a Highland Park-based education and treatment center for at-risk teens, named Hillary Alexander director of development. Most recently, Alexander worked as a consultant and independent grant writer for various nonprofit organizations.

David Nobs was elected to serve on the board of The Giving Back Fund, a national public charity that aims at increasing philanthropy among celebrities. He is currently general manager of Rogers & Cowan, an entertainment public relations firm.

Mark T. Drooks was named president of the Bet Tzedek board. Drooks is a partner at the Los Angeles firm of Bird, Marella, Boxer, Wolpert, Nessim, Drooks & Lincenberg. Bet Tzedek provides free legal services to low-income Los Angeles residents.

Real Estate
AvalonBay Communities Inc. promoted Larry Scott to senior vice president of development for Southern California. Scott was formerly regional vice president of the company's operations in Southern California. AvalonBay develops and manages apartment communities in the United States.

Lowe Enterprises Inc., a national real estate management, investment and development firm, named Tim Bolton, Matthew W. Walker and Thomas W. Wulf shareholders of the company. All are based in Los Angeles. Bolton is senior vice president and director of construction for Lowe Destination Development. Walker is senior vice president of Lowe Destination Development. Wulf is senior vice president and development manager for Lowe Enterprises Real Estate Group.

Heidi Shyu was appointed chairwoman of the U.S. Air Force Scientific Advisory Board. She is vice president and technical director at Raytheon Co.'s Space and Airborne Systems.

Universal Detection Technology Inc. appointed Nima Montazeri vice president of strategic development. Universal Detection Technology is a Beverly Hills-based developer of monitoring technologies including bio-terrorism detection devices.

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